I am an award-winning Creative Director with over 20 years of experience in the creative industries, specializing in branding, advertising, and visual communication. Since 2005, I have led culturally impactful work across sectors including aviation, automotive, FMCG, real estate, government, and technology. My creative practice is rooted in storytelling, strategy, and design that resonates with diverse audiences.

In 2024 and 2025, I received the A’ Design Award, a global honor that reflects my dedication to design excellence and creative innovation. This recognition highlights my ability to lead projects that influence perception, inspire emotion, and create long-term brand value.

Throughout my career, I have worked with multidisciplinary teams to craft identities, campaigns, and digital experiences that bridge business objectives with cultural relevance. I believe that the creative industries play a central role in shaping how societies express themselves, communicate, and evolve. My work aims to elevate that role through meaningful design that connects brands to people.

I hold a Bachelor's degree in Marketing Management from King Abdulaziz University, which has helped me integrate business thinking with creative execution. This dual lens allows me to operate at the intersection of commerce and culture, delivering solutions that are both visionary and practical.

Joining the International Council of Creative Industries (ICCI) is an opportunity to collaborate with leaders who are shaping the future of global creativity. I look forward to contributing my perspective as a creative professional from the Middle East and engaging in conversations that push the industry forward.

I approach every project with a sense of responsibility, purpose, and commitment to innovation. I believe creativity has the power to influence change, build connection, and move industries and societies forward.

Mawa Branding Corporate Identity by Mohammed Obaid This design features an interwoven gold circular emblem, symbolizing unity, strength, and continuity, paired with modern sans serif typography for clarity and sophistication. Inspired by geometric patterns in luxury architecture, the gold gradient adds depth and reflects premium quality. Crafted using advanced digital tools, it is optimized for scalability and versatility across various applications, ensuring consistent performance in print, digital, and large format mediums. This harmonious blend of cultural symbolism and contemporary elegance creates a lasting visual impact.

Mohammed Obaid

Almalqa Distrcit, 233 Street

Riyadh

P: +966567274400

Mohammed Obaid is ICCI member since 2025, with 2033 ICCI rating.