Yu Chen is the founder of Dawn Creative, a creative studio focused on visual communication concept design. He is a member of UXIC and a special lecturer of the Wuhan City. He has won more than 20 international design awards, including prestigious A Design Award in Italy, Pentawards in the Uk, Muse Design Award and IDA Design Award in the US, the Asia Design Prize in Korea, and the world's first Nxt-Gen Pentawards. His works have been reported by more than a thousand media. Ergen, a famous Chinese short video media, made a special documentary for him, the Temperature of Design". Many of his works have been collected by famous publishers such as Taschen in Germany and published worldwide. His works are widely recognized by the Chinese design community. He recorded the JSTV variety show "OPEN" last year and was invited by Chinese star Minghao Huang to be a special designer. He has cooperated with Mangospy, WCG, HBUT, Easyfairs, JSTV, WUTV, and so on.

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Project Yellow Brand Promotion by Yu Chen Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.

Project Yellow Visual IP Design by Yu Chen Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.

Let Parents Stay Anti-poverty Social Design by Yu Chen Let Parents Stay is a typeface based on traditional Han Embroidery, created to support a poverty-stricken village. Jinling Village is home to more than two thousand children left behind by working parents, and many residents are skilled in Han Embroidery. Local embroidery products sold poorly because the patterns had changed little for a hundred years. Classic embroidery elements were abstracted and reconstructed into modern letterforms, which local embroiderers stitch by hand. The aim is to create income and to pass the craft on in a modern visual language.

Wuhan Diary Visual Diary by Yu Chen Wuhan Diary is a visual diary about daily life in Wuhan during the pandemic. The project uses programming to build terrain-based visual languages from collected public opinions and confirmed case data. Colour and the density of rolling mountain forms express the social environment and the changing mood of each period. A three-dimensional earth shape was built from parameterised data in Unity. Wuhan Diary is presented as a poster of 420 by 594 millimetres, together with motion graphics, augmented reality and interactive projection.

Yu Chen

Yu Chen is ICCI member since 2020, with 14211 ICCI rating.