Lama Ajeenah

Lama Ajeenah is a Palestinian award winning graphic designer. She won local as well as international awards including the A Design Award. She is a graphic designer/ educator who graduated from Dar Al-Hekma University with a bachelor first-class honors degree in graphic design. Then, she obtained her masters with a merit degree from London College of Communication, UK. Lama's master project was regarding ethics in graphic design within the field of women in advertising.

Lama explored working both in the United Kingdom and Saudi Arabia. She worked as an art director in 3-points advertising, Jeddah, KSA. She also worked at Barnbrook studio, London, which polished her view on ethical designs and typography. Then, she worked as a consultant graphic designer at Dar Al-Hekma University where she is currently working as a lecturer. She has a great passion to typography taught several courses such as: Arabic Book Design, Arabic & Latin Typography, as well as History and Theory of Visual Communication. Lama has participated in several projects for local and international clients, such as, Victoria and Albert Museum in London, TED conference, Emaar, and Dar Al-Hekma University. She participated in several exhibitions in Jeddah, Washington, London and Italy.

Lama is interested in the field of advertising and ethical design. She believes in graphic design as a means to communicate honest messages to clarify, educate, and benefit the audience without harming society and the environment.
Branding Islamic Identity by Lama, Rama, and Tariq Ajinah

Islamic Identity Branding Islamic Identity by Lama, Rama, and Tariq Ajinah The main concept of the identity is that it is a hybrid of Islamic traditional ornamentation and contemporary design. As the client was attached to traditional values yet interested in contemporary design. Hence, the project was based on two basic shapes; the circle and square. These shapes were used to manifest the contrast found in the brief to combine traditional Islamic patterns with contemporary design. Each unit in the pattern was used once to give the identity a sophisticated manifestation. The silver color was used to emphasize the modern and sophisticated look.

Advertising poster by Lama, Rama, and Tariq Ajinah

Amal Film Festival Advertising poster by Lama, Rama, and Tariq Ajinah The poster was inspired by the cheerful celebration in festivals. The design was created to embrace and celebrate the differences that exist in the rich Spanish culture. As Spain is a multi-cultural country that is rich in its history and identity, the poster was designed to highlight hope between Europeans and Arabs, Muslims and Christians. The project was designed at Barnbrook studio, London, United Kingdom. It took 1 week to have the poster designed. The colors, type and symbols used were inspired by the intersection between the Spanish and Arab cultures.

Personal Identity by Lama, Rama, and Tariq Ajinah

Writer Experience Personal Identity by Lama, Rama, and Tariq Ajinah Writers are the sum of their experiences. What a writer is exposed to is what determines their literature. This very concept was the starting point for branding a Saudi fiction book writer. Clearly, the hybrid of dynamic and colorful spirit of the Spanish culture as well as the Saudi heritage was the main source of inspiration for her. The project was influenced by Gaudi’s mosaic art as it reflects the eclectic experience that stands behind her imagination.

Contact Info

Lama Ajeenah
Saeed Al-Adawi Street
Western Region
Jeddah 22246-4838
P: 00966- 504847561

Lama Ajeenah is ICCI member since 2014, with 6053 ICCI rating.
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